Tag Archives: Design thinking

“Who would this hurt?”: Design for Real Life According to Sara Wachter-Boettcher

Via A List Apart (Thanks Eric and Kirsten for sharing!) Our users don’t live the tidy little lives we’ve concocted for our personas, with their limited set of problems. Life is messy and unpredictable; some days, terrible. When planning a project, it’s important not to let our excitement lull us into blithely ignoring life’s harsher

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